At Mobile World Congress this week, there are NFC posters, NFC demos on lots of stands - even a separate conference called the NFC Experience.

BBC: NFC - not for consumers?

You are right NFC has been implemented in too many phones already but issues such as data formats and the types of services supported have typically resulted in consumers finding the NFC experience less than impressive.

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And streaming music via speakers over wifi or via bluetooth seems a much smoother experience than I found with NFC.

BBC: NFC - not for consumers?

All W-Series TV models include screen mirroring via Wi-Fi, with the W905A and W805A models shipping with an NFC remote for a complete One-touch experience.

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Perhaps one reason for leaving NFC out is Apple believes that smartphones do not provide the ideal payment experience.

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