The Huffington Post started out as a niche brand and has moved nicely into the mainstream.
You're better off as a brilliant niche brand than a middling mass-market brand.
"So far, we've been in a niche segment and brand awareness is low, " says Garg.
It takes to a new level the post-presidential activism pioneered by Jimmy Carter though the Carter brand occupies a specialist niche by comparison with the Clinton brand's mass-market appeal.
Define your niche and grow your brand by contributing to the discussion and gaining recognition as an industry thought leader.
As the armor of horizontal sites like Groupon and LivingSocial begins to dent due to aggressive contract terms, saturation by deal seekers, and shaky financials, market forces are shifting in favor of deal sites from local and niche publishers with an audience, brand authority and sales team already in place.
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This brand had a fine reign as a successful niche beer.
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The new black and white visuals will run in spring issues of niche, trend-driven titles in key international markets, the brand said.
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Cohen blames Johnson for adding Stewart to a mix of in-store shops including hipper fare like casual clothing brand Joe Fresh, kitschy homewares line Jonathan Adler and niche womenswear designer Nanette Lepore.
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Regulator Ofcom has awarded spectrum to Everything Everywhere, Hutchison 3G UK, Niche Spectrum Ventures (part of BT), Telefonica (under the O2 brand name) and Vodafone.
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If a brand has none of that, or only some of it, get ready to be niche-picked and ultimately devoured by aggressive and nimble startups.
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Historically, the only sports you saw with luxury watch brand affiliations were tennis and high-end auto racing, with the exception of more niche pursuits such as polo.
In this case, I'd advise that the best scenario is to surrender the brand or, in the case of the Hummer, put it back to work in the niche market where it was most relevant--the military.
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