Of course, niche marketing is nothing new.

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There's a lesson here about niche marketing.

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Spark Networks' low profile and niche-marketing approach could serve it well.

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Over the past few years, Patrick has formulated a pretty unique marketing niche for herself.

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Even with the focus on niche groups, several marketing executives at the Forbes CMO Summit stressed that it is still important for big companies to promote their corporate brands--and not just their products and services--through mass advertising initiatives.

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Magellan initially thought the 7-incher would be a niche product, admits product marketing manager William Strand.

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When the two left their marketing jobs at Tivoli Systems to start Aprimo in 1998, they noticed that most marketing programs filled a niche.

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Stephanie Chandler is a professional speaker and author of Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business.

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Stephanie Chandler is a publisher, professional speaker, and author of Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business.

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Direct Response Marketing seems like such a niche field to me.

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Only formidable marketing can overcome such barriers and create a profitable niche for the Smart car.

ECONOMIST: Not so Smart | The