Of course, niche marketing is nothing new.
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Spark Networks' low profile and niche-marketing approach could serve it well.
Over the past few years, Patrick has formulated a pretty unique marketing niche for herself.
Even with the focus on niche groups, several marketing executives at the Forbes CMO Summit stressed that it is still important for big companies to promote their corporate brands--and not just their products and services--through mass advertising initiatives.
Magellan initially thought the 7-incher would be a niche product, admits product marketing manager William Strand.
He also says the domestic industry has tried to compete on price alone impossible, since trawlers and fuel are so expensive instead of marketing to a niche.
When the two left their marketing jobs at Tivoli Systems to start Aprimo in 1998, they noticed that most marketing programs filled a niche.
Stephanie Chandler is a professional speaker and author of Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business.
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Stephanie Chandler is a publisher, professional speaker, and author of Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business.
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Direct Response Marketing seems like such a niche field to me.
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Only formidable marketing can overcome such barriers and create a profitable niche for the Smart car.
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