Even with the focus on niche groups, several marketing executives at the Forbes CMO Summit stressed that it is still important for big companies to promote their corporate brands--and not just their products and services--through mass advertising initiatives.
Stephanie Chandler is a professional speaker and author of Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business.
Stephanie Chandler is a publisher, professional speaker, and author of Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business.