Nike says pressure from these sorts of players also informed its deliberations in the 1990s.
People would screenshot their iPod song or a Nike Plus map or their Notes app.
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Two key collaborators, Nike and Anheuser-Busch, decided to continue to sponsor and support Armstrong.
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Li Ning also faces tough competition from Nike at the higher end of the China market.
The Jordan Brand commands a 56% market share in basketball, while the Nike brand has 37%.
It remains the largest initial player endorsement contract ever handed out to a Nike athlete.
Brands and Starbucks are testaments to the strength of Chinese demand, as is Nike.
Off the course, he extended his contract with Nike at the end of last year.
The commercial campaign coincides with the release date of the new Nike LeBron 8 sneaker.
Nike today, the court reaffirmed that idea, albeit with a hefty helping of warnings.
Certainly the Nike brand has had some black moments in its sponsorship of athletes.
He lost Gatorade, General Motors, Accenture and Gillette, but still has Nike, EA Sports and Rolex.
"We're always looking for new ways to engage our consumers, " says a Nike spokeswoman.
Woods' major sponsor, Nike, was quick to back the player soon after his public apology.
Athletic and outdoor shoe brand competitors abound including Nike, Adidas, New Balance and many others.
Fitness trackers like the Nike Fuel Band and the Fitbit are already hugely popular.
Eventually Nike moved on to stage four and sustainability became essential to the corporate strategy.
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The cult brands like Nike, Adidas, Puma, Onitsuka Tiger all have done this well globally.
North America represents the biggest market for Nike, accounting for around 42% of its revenues.
Sportswear giant Nike is scheduled to announce its Q3 2013 results on March 21.
Even when the golf whiz is promoting cars or watches, he's always decked out in Nike.
Nike not only sells shoes but also other footwear types like slippers and sandals.
Chinese workers no longer want to slave away for hours making Nike and Mattel products.
Along with Nike, Woods is sponsored by EA, NetJets, Upper Deck and Rolex.
If these allegations prove to be true, Nike could be the one hung out to dry.
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Nike recently launched The Chosen, a new global campaign featuring action sports like surfing.
For Maria Eitel, now president of the Nike Foundation, this was her ticket up.
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Nike, for example, has said it will allow them to inspect all its plants.
Some think it's tasteless for Nike and Woods to use his father's voice in the ad.
Nike does not condone the use of illegal performance enhancing drugs in any manner.
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