Athletic and outdoor shoe brand competitors abound including Nike, Adidas, New Balance and many others.
The cult brands like Nike, Adidas, Puma, Onitsuka Tiger all have done this well globally.
The established brands like Nike and Adidas were caught napping by the barefoot trend.
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For sporting goods, endorsement by an athlete can work wonders (just ask the good people at Nike and Adidas).
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The major equipment manufacturers like Nike and Adidas also offer functional rain gear.
Western sports brands, such as Nike and Adidas, that began selling in China in the 1980s, are gaining share.
And there will be a host of other equipment suppliers, especially of shoes, nipping at the heels of Nike and Adidas.
That proved to be a milestone in the merchandising of player jerseys, today a multimillion-dollar business for companies like Nike and Adidas.
It was hard to believe boasts from Oakley management, especially when the smaller company would have to take on Nike and Adidas for shelf space.
Mr. SETH STEVENSON (Ad Critic, Slate Magazine): The 2006 World Cup kicks off on June 9, and Nike and Adidas are already girding themselves for a marketing battle.
P2i already has deals with shoe-makers K-Swiss, Nike and Adidas.
The partnership with vendors, including Nike, Adidas, and Under Armour allows Champs Sports to create original content and share a side of athletes that fans are not used to seeing.
The tennis player would seem at first glance to be a spokesman more suited to endorsing a sports brand like Nike or Adidas, rather than a casual-wear brand like Uniqlo.
The two behemoths in the sports apparel and footwear category, Nike and Adidas, competed this summer in the London Olympics to see whose athletes would take the gold.
Heisner went on to explain that "Li Ning did not promote this fact, and then went right into a fiercely competitive overseas market going directly against the likes of Nike and Adidas".
At the other end of the spectrum are established sports brands like Fila, which is still consistently turning out chic, understated, classic tennis gear, but attracts little of the attention of the more flamboyant Nike or Adidas.
Founded in 1949 as a maker of basketball shoes in Kobe, Japan, Asics's sales are smaller than global heavyweights like Nike, Adidas, and Puma, and it has become increasingly reliant on low-cost manufacturing partners in other parts of Asia to compete.
It is not so interested in becoming a Nike or an Adidas.
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Last week Nike sued the Adidas unit for allegedly selling unauthorized New York Jets T-shirts and other apparel featuring new team quarterback Tim Tebow's name and number.
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Sportswear companies Columbia, Adidas and Nike are experimenting with Zeroloft for use in gloves and footwear.
Every ostentatious symbol of teenagehood is on display: Puma, Adidas, Nike, Quiksilver, baggy jeans, hooded tops.
Should American sprinters use Converse or New Balance instead of state-of-the-art Adidas or Nike?
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For the last 20 years, the soccer world has been dominated by two brands: Adidas and Nike.
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Nike has long led Adidas in overall worldwide market share, but soccer's a holdout category, in which Adidas maintains an edge.
Adidas, Nike, Umbro, Warrior and other companies that produce the actual jerseys.
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Among the sportswear brands distributed by Belle are Nike, Converse and Adidas.
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These soccer revenues have allowed Adidas and Nike to expand their respective global brands, and promote their products for all sports on an international stage.
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James has an endorsement deal with Nike, Bartholomew with Adidas.
Huw Evans, prosecuting, said Davies had four eBay accounts and between September 2006 and March 2008 offered clothes for sale which he claimed were made by Adidas, Nike and Puma.
The only school in the Sweet 16 not sponsored by either Adidas or Nike is La Salle, the play-in No. 13 seed that has picked up shocking upsets over Kansas State and Ole Miss.
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