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The cult brands like Nike, Adidas, Puma, Onitsuka Tiger all have done this well globally.
FORBES: Marketing To Youth Globally - It's Child's Play
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Huw Evans, prosecuting, said Davies had four eBay accounts and between September 2006 and March 2008 offered clothes for sale which he claimed were made by Adidas, Nike and Puma.
BBC: eBay conman sold fake soccer tops
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Founded in 1949 as a maker of basketball shoes in Kobe, Japan, Asics's sales are smaller than global heavyweights like Nike, Adidas, and Puma, and it has become increasingly reliant on low-cost manufacturing partners in other parts of Asia to compete.
WSJ: 3 Die in Cambodia Factory Collapse
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Every ostentatious symbol of teenagehood is on display: Puma, Adidas, Nike, Quiksilver, baggy jeans, hooded tops.
ECONOMIST: Islam in France
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Nike competes with the likes of Adidas , Puma and Reebok.
FORBES: Nike A Little Less Overvalued With Demand Surge