That makes them an engaged and cynical bunch, curious to try new things while downplaying brands, such as NikeAirJordan sneakers or Doc Marten shoes, and logos, like Izod or Tommy Hilfiger.
Other times, the product is a modification and spinning of an old product, with a new message, launched in the right place, as is the case with NikeAirJordan Retro XI sneakers modeled after the 1996 originals designed for Michel Jordan when he played for Chicago Bulls.