Sportswear giant Nike and brewer Anheuser-Busch were among the companies who this week announced they were ending their sponsorship of Armstrong, while continuing to back his foundation.
From wearable devices such as those being pioneered by sportswear manufacturer Nike, and Jawbone to digital tattoos and "things that you can swallow that will check you out from inside, (such as) a project that adds an artificial organ to help the body use water more sparingly", Fairs believes the future could well be defined by objects almost disappearing entirely.