No doubt, focus groups and other campaign research support the China bashing initiative.

FORBES: Will China Bashing Cost Mitt Romney The Election?

The good news is that market research is no longer limited to focus groups, mall intercepts, and phone call surveys.

FORBES: How Does Market Research Help Brands Today?

And soon we discover Marshall has no time for polls or focus groups.

CNN: Sights & Sounds

Despite the costs of rebranding, which include everything from focus groups to new company stationary, some companies feel that their badly wounded reputations leave no other option.

FORBES: Branding