Zappos and its extensive array of shoes and no-hassle return policy.

FORBES: Connect

The idea of a no-hassle return policy likely stemmed in part from the buzz boost that Ewanick helped obtain for his old employer, Hyundai, in 2009 when the company launched its Hyundai Assurance return policy at the depths of the Great Recession.

FORBES: Lost 'Confidence': Ewanick's Final Move Isn't Working Out