No matter how much time you spend perfecting the plan, you still have to adapt according to the ground realities.

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"I realize no matter how much time they miss, if they come out on Sunday and play ball it will be forgotten anyway, " Tuck said.

WSJ: Giants kick off OTA without WRs Cruz and Nicks

If there is any chance that this water could impact fresh water, then you would have to treat it, no matter how much time had passed.

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Said another way, no matter how much or fast technology (social, mobile, real-time) is thrust upon your markets, the one thing that remains constant is that people will use it to connect with one another, learn and discover, create and curate, and most importantly, share and feel experiences.

FORBES: Brian Solis: The Future of Business is Shared Experiences

Analysts say that Google's brand is just too strong now and that it could take a long time for a competitor to make inroads--no matter how much better the technology is.

FORBES: Jerry Yang Indirectly Rejects Microsoft