Where Jango, or its equivalents, work, comparison shopping will become so easy that it will no doubt trigger a price war, driving prices down to commodity levels.

ECONOMIST: Intelligent agents

The battery business is no winner--a price war in the checkout aisle has made profits elusive--and Gillette's shares are down 53% from their 1998 high.

FORBES: Magazine Article

What's more likely is that the companies will muddle along, slashing costs where they can, until GM--which instigated the price war--decides it no longer makes sense.

FORBES: Magazine Article

What's likely is that the American companies will muddle along, slashing costs where they can, until GM--which instigated the price war--decides it no longer makes sense.

FORBES: The Big Three Could Lose Their Incentives