Yet, although he looks like the ultimate company man, he clearly has a non-conformist streak.

ECONOMIST: Philips��s new frontiersman

Set in a restored 19th-century building, this smaller museum focuses on late 20th-century, non-conformist (i.e. non-Soviet-sanctioned) pieces.

BBC: St Petersburg goes back to the future

Most of the Lunar men were from non-conformist backgrounds and so not part of an Oxbridge-educated elite.

ECONOMIST: 18th-century science

The Sapeurs rebelled by wearing aggressively non-conformist clothes, including leather suits, says Gondola.

CNN: Dedicated followers of fashion: Congo's designer dandies

The chapel was built in the middle of the 1800s for both non-conformist and conformist burials according to local historian David Wills.

BBC: The old chapel on Stoke Doyle Road

Even in that non-conformist brotherhood Monk was unique, making harmonic contributions to the new music but never subscribing to its developing orthodoxies.

ECONOMIST: Jazz giants

Others are following and the reason is Cornwall's irreverent, independent culture, exemplified by everything from surfing to the non-conformist style of the St Ives artists.

ECONOMIST: Letters

Brendan is a free spirit, a non-conformist, always challenging authority.

NPR: Red Sox Game Locks in a Father's Day Memory

Finally, make time to stroll around the Capitol Hill and Fremont neighborhoods for a taste of the non-conformist "alternative Seattle" that brought the world Grunge and made plaid shirts fashionable.

CNN: Seattle: What to see