Since then, Lilly has established an equitable pricing scheme for its non-communicable disease medicines.

FORBES: Pharma Be Aware: The Next Killers

In its most recent report, the WHO estimates that of the 57 million deaths in 2008, 36 million, or 63 percent, were due to non-communicable disease.

FORBES: To Reduce Global Poverty, We Must Tackle Non-Communicable Diseases

There is strong scientific evidence that excess body fat is a risk factor for cancer, as well as other non-communicable diseases such as heart disease and diabetes.

BBC: Vending machines 'undermine' hospitals' good work'