Though I was not a sports fan when I got to Duke, I was swept up in the Cameron Craziness, as are the majority of Duke students.

FORBES: On being a Duke fan

Like Boseman, Ford logged hours extensively researching his character, working to understand the ins and outs of the sport, though he's not a huge sports fan generally.

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Today is the big day, many have ran out and bought their first HDTV in preparation, some are having parties with friends, but not everyone is a big sports fan.

ENGADGET: AVS Forum coverage of the Super Bowl HD

Even this writer's wife (ordinarily a fan of fun cars, but not particularly earnest sports machines) said she liked it, and that was after we'd driven for several hours.

FORBES: Overview

But there's some marketing things we don't do, we're not reaching out to the fan the way golf or a lot of other sports do, so we've got our work cut out for us -- but that doesn't mean it can't turn around.

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