Marketing, as much as we want it to be, is not an exact science.
It is not an exact science and depends on what you want to measure.
But of course it is not an exact science with the researchers admitting they can only give "best estimates".
Since the Olympics are sold in multiple-year packages, allotting the revenue for specific Olympic is not an exact science.
FORBES: The Forbes Fab 40: The World's Most Valuable Sports Brands
"Traffic forecasting is not an exact science, " agrees Michael Demetsky, head of the Center for Transportation Studies in Charlottesville, Va.
Power and Consumer Reports ratings are not an exact science--much of their data is based on questionnaires and surveys, an inherently subjective game.
Financial spouses tend to be analytical and more prone to taking on risk, but financial planning and investing is not an exact science.
It's not an exact science, but the industry figures suggest less than a third is left - which may be some distance short of peradventure.
Trying to ascertain the political viability of candidates by the amount of money they've raised is not an exact science, but some things are worth exploring.
Anyone that's ever tried to plan an outdoor activity in advance knows that weather forecasting is not an exact science, but the perpetual sky-watchers at NASA may have inadvertently found a way to improve these guesstimations.
ENGADGET: NASA accidentally improves weather forecasting with lunar dust-measuring lasers
While determining a withdrawal rate is not an exact science, we thought it would be helpful to put some numbers to the scenario of a balanced portfolio to try to discern what a reasonable figure would be for investors to use as a starting point.
But quantifying drowsy driving is not an exact science, prosecutors say, and laws banning commercial truck and motor coach operators from driving more than 14 hours a day and requiring 10 hours between shifts are flawed because they often rely on the drivers to report those hours themselves.
Economics is not such an exact science that a variety of opinions is unimportant.
FORBES: Removing Reserve Bank Presidents From FOMC: Another Bad Idea
But finding genes is not yet an exact science.
ECONOMIST: The ��book of life�� may be missing half of its words
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