"I think the big deal is that it's not a big deal, and I think that's cool, " Washington said.
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But going into something knowing that it is (literally) not a big deal, and that there is a face-saving exit route, is not always the best way to make people hungry for success.
"This is not a big deal, " said blogger Eman al-Nafjan, who writes about Saudi women's issues.
It's not a big deal, though, when Pre ignores the coach's strategy and sets another record.
Truth be told, the overall size of the spending cuts is not a big deal.
The minister said he was not troubled, and dismissed it as "not a big deal".
"The transfer of that is not a big deal, " Kim said of such surgery.
"I'm aware of the history of nominees and this is not a big deal, " Mr. McCain said.
Not a big deal: Studios make most of their money from DVDs in the first three months, anyway.
And buying whole carrots and peeling them and chopping them up was not a big deal to me.
And, as Lord Prescott may recall, things that are not a big deal can help define your ministerial career.
Not a big deal for us, but we admit it is personal preference.
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For most of these funds, managing multi-billions of dollars in AUM, buying a million shares of Facebook is not a big deal.
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That's not a big deal for city buses or delivery trucks that go back to home base each night, where they can refuel.
"Look, they have to have more information, to recognize that you know, that to deploy the radar is not a big deal, " he says.
While that's usually not a big deal, for a long movie or show it would be better to be able to prop it up somewhere.
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It was just something that happened, not a big deal, at least for the two of them, but Clara made the mistake of telling Luis.
Taking away this bit of user democracy that the vast majority of users are unaware of and unconcerned about is not a big deal, and a useful diversionary tactic.
Others will suggest that King was an iconic figure that spoke to all of America and it's not a big deal if these papers are disbursed across the country.
"If it's low cost-basis stock, it's not a big deal, " Fahlund explains, because you would pay the 10% penalty on the cost basis, not the current market value of shares.
Additionally, the number pad is now on the bottom third of the dual-slide mechanism, not a big deal, but just enough to throw off users upgrading the first time it's opened.
Despite all the hand-wringing from the wonkosphere, the failure to meet the deadline is in practical terms not a big deal, except insofar as it illustrates the complete incompetence of our government.
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On her way to the convention hall at the Xcel Energy Center, Texas delegate Pat Carlson said the issue of the Bush legacy is definitely in the air, but it is not a big deal.
Not a big deal for fans of dramas and sitcoms, but sports fans will need to figure out which channel their team is on some other way since the iPad app will only let you find future events.
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