It is not surprising that the school would commission an equally advanced design for its new construction, not only for the latest in technology and sustainability, but also as an appropriate learning environment for those engaged in creative disciplines.

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That's a lot of risk capital for any venture-backed start-up, especially considering that not one new commercial nuclear reactor design has been approved and built in the United States for 30 years.

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Tamara Albu, an associate professor of fashion design at Parsons The New School of Design, said even for consumers who are "just not that into it, " -- it being fashion -- the industry's influence is unavoidable.

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Laird and Partners, the design firm behind the new logo, did not immediately return calls for comment.

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Markets do not design new systems new patterns of transport and housing, new technologies for electric power, for vehicles, for heating and cooling.

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For the new game, creators tapped author Peter Singer to help them imagine and design a world not too unlike the present day, but with a feel of advancement.

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The town's new design will include free accommodation for many of its current inhabitants which, argues Mehta, will not only benefit them but India's economy as a whole.

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