"I think that would be misleading to the public as all medicines are tested on animals - that does not mean they have to be tested on animals, " he said.

BBC: NEWS | UK | UK Politics | 'Tested on animals' labels urged

You see it, to a degree, in the purported aims of Google (see related story, "High Network Individual") and in the fuss that the Body Shop made in its early days about not selling cosmetics tested on animals.

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