Linktone's premise is simple enough: Users send the company a text message, ordering anything from the song "Tong Hua" ("Fairy Tale") to the daily installment of a romance novel.

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His self-published 2005 novel, a turgid English-language romance spiced with commentary on Thailand, sold fewer than ten copies.

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Oscar-winning writer Tom Stoppard will pen the script and Atonement film-maker Joe Wright will direct the epic romance, based on Leo Tolstoy's novel.

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Those who self-identify as avid readers and rely on cover art to identify the myriad subgenres within the romance category complained that the new cover obscured the novel's meaning.

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After divorcing his second wife, the romance writer Danielle Steel, in 1999, he began writing himself, and embarked on a novel about the amorous exploits of a rich financier much like him.

NEWYORKER: The Kona Files