Linktone's premise is simple enough: Users send the company a text message, ordering anything from the song "Tong Hua" ("Fairy Tale") to the daily installment of a romancenovel.
Those who self-identify as avid readers and rely on cover art to identify the myriad subgenres within the romance category complained that the new cover obscured the novel's meaning.
After divorcing his second wife, the romance writer Danielle Steel, in 1999, he began writing himself, and embarked on a novel about the amorous exploits of a rich financier much like him.