He plays as if he's a student, oblivious to everyone around him, and this is a practice session.

NPR: The Redemptive Power of Music, and Friendship

Instead, he says, women need to feel relaxed in order to feel sexy -- and it's hard to unwind when there are chores to be done and a husband who's oblivious to them.

CNN: Housework and sex: What's the connection?

They stride around proclaiming a project's permanence, oblivious to the shadow of catastrophe that looms behind them.

BBC: How the fate of Europe could be decided 'within hours'

Martin McGuinn, who took over as chief executive two years ago, is a lawyer by training and oblivious to banker's hours: He's gazing over Pittsburgh from his top-floor office by 5:30 every morning, when the three sprawling rivers below are still black as the coal buried deep in the surrounding hills.

FORBES: Pittsburgh Panther

The market hasn't been oblivious to Exodus' financial situation--even after a recent rally, the firm's stock is off 84% from its 52-week high.

FORBES: Magazine Article