If Sony can earn blockbuster-style box office with the new Spider-Man at a much lower budget, it will have discovered the Hollywood version of the Holy Grail.
"I started to think about what would it take to go deeper, what would it take to go to full ocean depth - that was kind of the holy grail from an engineering standpoint, " he told BBC News.
Understanding the origin -- and the genetic behavior -- of a pathogen is the holy grail in the world of infectious disease.
None of this is lost on the beauty industry, which sees erasing signs of ageing as the holy grail.
Labour's peers, Lord Warner, a former health minister, and Lord Patel of Bradford, have amendments down on the holy grail of health policy: the integration of health with social care - removing the barriers that keep people in expensive hospital beds, when they may be better looked-after in care homes.
"This is the Holy Grail of Holy Grails, " said Vincent Zurzolo, co-owner of the Web site.
Such an animal is the miracle, the holy grail of the sport.
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As well as letting them own the network, something that is becoming the holy grail of the industry, the new technology will both permit lower costs and make possible a range of new services.
One such policy suggests that colleges reform their academic employment policies by replacing tenure with one of a number of alternatives that would preserve the holy grail of higher education, academic freedom, which is necessary to prevent faculty from being arbitrarily dismissed for saying or writing things that administrators or influential outsiders consider wrong or offensive.
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Having the right inventory and the right levels of that inventory is the holy grail for retailers, especially as they gear up for the holiday shopping frenzy.
Coupled with a security chip to encrypt data, it promises to transform a wide range of consumer experiences from simple ticketing to the Holy Grail of replacing your cash and payment cards with just your smartphone.
The huge plan, regarded as the Holy Grail of Titanic memorabilia, shows the intricate detail of the ship - from the location of the squash court, to the Turkish baths to the first-class lavatories.
Some believe that because a denationalization of money is the ideal state of affairs, a monetary Holy Grail, its achievement must be far off in the future.
If the Seattle Film Festival was a sunbeam of love, Sundance was the Holy Grail and we were ready to drink.
Depending on which version of the Grail story you read, the Holy Grail was found either by Sir Galahad or by Sir Percival.
Every single MP I spoke to shared something someone had told them early on or that they had gleaned over the years as they chased that holy grail of achieving the most that is possible in an ever shorter amount of time.
Sinfield, who has played in the last three defeats, was quick to deny that winning the Challenge Cup has now become a bit of a 'Holy Grail' for a side who have claimed the bigger prize of three successive Super League titles, dismissing that as something spun up in the press.
Brace yourselves bon vivants of the wine world, for a veritable holy grail of your venerated drink has been snapped up by an U.S. aficionado who wishes to remain, well, nameless.
Can it avoid plunging into the Gorge of Eternal Peril and continue its quest for the Holy Grail?
Adding live TV to the mix of video available through the internet has been the holy grail for connected TV disruptors.
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Taxing more services "remains the holy grail of state and local taxation, " says Dominic M.
This is the holy grail of messaging platforms: evoking strong emotion with minimal friction.
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David Cage, Quantic Dream: Getting the player emotionally involved is the holy grail of games.
"This is the Holy Grail of breaking barriers of underachievement and disaffection, " he said.
The Holy Grail of just about every athlete out there is to compete in the Olympics.
That leaves independents, the highly coveted voting bloc that is the holy grail of election year politics.
Parallel computing has been the holy grail of supercomputer design almost since the dawn of the silicon age.
The holy grail of investing: how to discern opportunities for value that are outstanding in a competitive marketplace.
Getting monetary policy right used to be, and may again well become, the Holy Grail of economic policy.
The reason content marketing is popular right now is because it sounds like the holy grail of marketing.
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