The concept kicks the possibilities of internet marketing up to a new level, and gameshifts the whole notion of secret shoppers.

FORBES: Google Pushes Marketing Talk-Back Button

Often the design, the user interface, the linked services and even the marketing message seem to be conflicting, thus blurring the usability and desirability of any new concept.

ENGADGET: Provoke's 2012 concepts head to New York, Nokia hopes nobody notices

Brand gives your salespeople a competitive edge in addition to price and gives sales and marketing a shared interest in the concept of brand.

FORBES: Sales and Marketing Together at Last

Being able to code, or design, or sell or run marketing campaigns or do one of the critical things for your concept, all by yourself makes a big difference.

FORBES: Goldstar: Bootstrapping a Startup to Millions

Last May Cohen tested the concept in Melbourne, Australia with a marketing partner who had connections in the department of transportation.

FORBES: A New Way For New Yorkers to Battle Fellow Commuters

But give Gillette credit for bringing together its two key marketing partners who created a concept that is driving new sales, which of course is where the rubber meets the road.

FORBES: Gillette's Summer Job Campaign Proves Successful

For while terroir may be a debatable concept when it comes to the production of wine, there is no disputing its power as a marketing tool.

ECONOMIST: Australian wine

The concept sounds simple, but these college students quickly learned how laborious the logistics of obtaining, producing, marketing, and selling can be.

FORBES: College Entrepreneur Connects The World Through Fashion Company, Serengetee