He must simultaneously suggest offensiveness and disarm it, with an invitation to hip complicity.

NEWYORKER: Up In the Air

Beitner decided to tackle the issue on a case-by-case basis, evaluating levels of offensiveness for individual tattoos.

FORBES: Tattoos No Longer A Kiss Of Death In The Workplace

The research forms part of the society's annual Beachwatch survey, which is designed to highlight the dangers to wildlife and aesthetic offensiveness of litter on the UK's shoreline.

BBC: Volunteers scoured beaches for rubbish

If you recognize its possible offensiveness, so will customers.

FORBES: Free Advice: Don't Peg Marketing Plans To Natural Disasters