If one of those content offers is a SlideRocket online presentation, the data on who viewed the presentation and for how long can then be transferred back to Marketo for use in scoring the value of the lead.
As for platform discrepancies, the Android app has a Recently Viewed pane which the iOS version lacks, but the latter offers recipe-sharing while the Android one doesn't.
Although Pandit and other executives are expected to also fend off calls for a break-up on Friday when the company offers a four-hour presentation to investors and analysts, the asset sale could be viewed as de-facto response to those critics.