That cost drops significantly with runs of more than 2, 000, because Topkis can use an offset printer.

FORBES: Magazine Article

On the volume end of the spectrum, the gradual evolution of Gutenberg era printing to the offset printer (introduced in 1875) created a turn of the century boom in paper-based media, and the great Hearst-Pulitzer circulation wars of 1895-1898.

FORBES: The End of Pax Papyra and the Fall of Big Paper