But liquid-crystal screens provide a resolution that is less clear than even the cheapest laser printers, let alone offset printing presses.

ECONOMIST: Electronic books

In the modern world of digital or offset printing, it is precisely this old-fashioned artistry and attention to detail that holds the allure for those looking to create something special be it bespoke Christmas cards or a holiday gift.

WSJ: Creating an Impression

As for the crudities of hot-metal typesetting and letter-press printing, all these have long been superseded by electronic setting (in which a 1970s managing director, Ian Trafford, was a pioneer, and made The Economist one too), and by the stunning quality of modern offset printing.

ECONOMIST: Our paper in the 1930s: Ninety-plus, and still young | The

Although Heidelberg dominates the traditional offset commercial printing market, Xerox leads the fast-growing digital-production color segment with a market share of 55%.

FORBES: Readers Say

On the volume end of the spectrum, the gradual evolution of Gutenberg era printing to the offset printer (introduced in 1875) created a turn of the century boom in paper-based media, and the great Hearst-Pulitzer circulation wars of 1895-1898.

FORBES: The End of Pax Papyra and the Fall of Big Paper

We coined a phrase, "The new business of printing, " which was the transformation of the commercial print or the offset world to the digital world.

FORBES: Face To Face

It's a virtual printing press for carbon certificates that its backer, Sumitomo, can sell or use to offset its obligations under Kyoto.

FORBES: When Pigs Fly

Although its services and printing business are doing well, the company is not able to show enough growth in these areas to offset it abysmal showing in its low margin areas.

FORBES: Is HP The Market's New Falling Knife