This year, Thomas Heatherwick's shortlisted Olympic cauldron lost out to Kit Yamoto's anti-diarrhoea kits in the product category.

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He then sat as the flag was raised, minutes before seven young promising athletes lit the Olympic cauldron.

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Thomas Heatherwick's Olympic cauldron and the sweeping velodrome arena will compete against Turner Prize nominee Paul Noble in the visual arts category.

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London (CNN) -- Seven promising young British athletes lit the Olympic cauldron early Saturday, capping the Games' festive opening ceremony in east London.

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The relay runs from 19 May to 27 July 2012, with the torch travelling about 8, 000 miles, culminating in the lighting of the cauldron at the Olympic Stadium in Stratford at the Games' opening ceremony.

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It's so clear Bolt feeds off the theater of it all, the joy he provokes, converting the cauldron of flashbulbs inside Olympic Stadium into energy.

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Thomas Heatherwick, who created the cauldron in which the Olympic flame burned for the duration of the London Games, helped design the new bus, commissioned by London Mayor Boris Johnson.

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The group was joined by the seven Olympic heroes - including Sir Steve - for the final lighting of the cauldron.

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