So we also want you all to be a part of the Olympic Games, too -- especially living here, the Olympics seem kind of far away.

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But studies have shown mixed performance in the run-up to the Games, but interestingly, all recent Olympic hosts have outperformed the MSCI World index in the 12 months following the Olympics.

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"This defence contribution is on a similar scale to that deployed at other recent Olympic Games and will contribute to ensuring a safe, secure and enjoyable 2012 Olympics, " he said.

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If the Olympics seem to be too attentive to the broadcasters, the Olympic Games could start to feel like professional wrestling or the XFL. For a short time NBC did well televising the violent football games geared completely towards television's lowest common denominator.

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The Swatch Group brand, Omega, is the official timekeeper for the Olympics, which meant that the company had major marketing expenses during the 2012 London Summer Olympic Games.

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Under various Olympics rules, non-Olympic sponsors aren't allowed to use athletes in marketing around the Games, and athletes are barred naming their sponsors or other brands on social media.

WSJ: Menu

"NBC Olympics Live Extra puts the London Olympic Games into the hands of America's tablet and smartphone user, enabling us to once again use advances in technology to provide the broadest possible access to the thousands of hours of Olympic competition", said Gary Zenkel, President, NBC Olympics.

ENGADGET: NBC's 2012 London Olympics second screen and streaming apps for Android and iOS launch today