Olympic hopefuls like Wynter may be the sporting world's most compelling value play.

FORBES: Bankroll An Olympian

Few 2012 Olympic hopefuls have received more attention this year than Janet Evans, the long-retired 40-year-old swimming gold medalist who is attempting a comeback in the 400- and 800-meter events.

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At his academy in Shanghai, Dickie has a team of 15 Olympic hopefuls, eight of whom attend full-time training, which is funded by a state who get value for money -- with the girls training six days a week if they are not contesting a tournament.

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Two baby otters born at Chester Zoo have been named after British Olympic medal hopefuls.

BBC: Otters at Chester Zoo named after Olympic hopefuls

When endorsers sign gold-medal hopefuls, they are banking on the increased attention and visibility that comes with Olympic success to promote their brands.

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