Marketing Partners have the right to use the Olympic symbol (five rings) of the IOC in promotions and advertising of designated products or services.

FORBES: Olympic Hurdles For Advertisers: The Games' Unique Rules And Restrictions

In order to make sure that the Olympic symbol is not infringed upon, there is a protected area surrounding the Olympic rings that must be honored.

FORBES: Olympic Hurdles For Advertisers: The Games' Unique Rules And Restrictions

When using the Olympic rings symbol, for both multicolor and single-color reproductions, the symbol must be official Olympic Pantone colors.

FORBES: Olympic Hurdles For Advertisers: The Games' Unique Rules And Restrictions

The futuristic Olympic Park provided a potent symbol of the country's economic resurgence and the first Games on German soil since 1936 provided an opportunity, finally, to lay to exorcize the specter of Berlin's macabre carnival of Nazi triumphalism.

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One flame whose symbolism has transcended from modern to ancient times is the Olympic torch, which has become a symbol for solidarity among nations, the perseverance needed of victory, and the struggle for perfection.

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The sea is a fitting symbol for the South African native who represented her country as an Olympic swimmer.

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The homemade cone bore the banner "End Poverty" and represented "hope for all those for whom the Olympics has become a symbol of repression, eviction, greed and arrogance, " according to organizers The Counter Olympic Network.

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To ensure that the integrity of the symbol is maintained and to maximize its effectiveness, it is vital that Marketing Partners use the Olympic rings only as directed and approved.

FORBES: Olympic Hurdles For Advertisers: The Games' Unique Rules And Restrictions