Marketing Partners have the right to use the Olympic symbol (five rings) of the IOC in promotions and advertising of designated products or services.

FORBES: Olympic Hurdles For Advertisers: The Games' Unique Rules And Restrictions

In order to make sure that the Olympic symbol is not infringed upon, there is a protected area surrounding the Olympic rings that must be honored.

FORBES: Olympic Hurdles For Advertisers: The Games' Unique Rules And Restrictions

When using the Olympic rings symbol, for both multicolor and single-color reproductions, the symbol must be official Olympic Pantone colors.

FORBES: Olympic Hurdles For Advertisers: The Games' Unique Rules And Restrictions

One flame whose symbolism has transcended from modern to ancient times is the Olympic torch, which has become a symbol for solidarity among nations, the perseverance needed of victory, and the struggle for perfection.

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The sea is a fitting symbol for the South African native who represented her country as an Olympic swimmer.

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To ensure that the integrity of the symbol is maintained and to maximize its effectiveness, it is vital that Marketing Partners use the Olympic rings only as directed and approved.

FORBES: Olympic Hurdles For Advertisers: The Games' Unique Rules And Restrictions