Effective immediately, professional tennis's summer schedule will become the Emirates Airline U.S. Open Series, with the airline succeeding Japan's OlympusCorp.
The OlympusCorp. accounting scandal reemerged on the front pages last week with news that Japanese prosecutors formally charged six former Olympus executives.
It also ended its liquid-crystal display venture with rival Samsung, while inking a new capital alliance with Japanese electronics and camera maker OlympusCorp. to strengthen its medical equipment business.
It represents an open mind and willingness to embrace the inevitable within Japan's darling CE corp, however, and with Samsung and Sony leading, Olympus, Panasonic and perhaps even Canon and Nikon will follow up with their own offerings.