People base their choice of airline not on the desirability of the product but on price particularly on the bottom end.

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Rather than focusing entirely on the price, sellers should look at the bottom line: Their net profit.

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This creates a bottom for the market by putting a price on the most problematic paper.

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The biggest price tag of all is the bottom line on total cost of care.

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But as I said, the bottom line message is that we feel the pain that all Americans feel on the price of gasoline today.

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If there is a good rally in copper on Thursday, that would hint that price action Tuesday put in a near-term market bottom.

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By taking a narrow view of costs, with a principal focus on labor costs, it could appear on a spreadsheet that shipping factories and jobs to China would help the bottom line and pop the share price, and along with that, eye-popping management bonuses.

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