While we're on software, as before there's a "premium" download pack of 15 apps and games on offer after purchase, full details of titles to follow.

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Many companies also offer free shipping depending on your amount of purchase.

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Amazon announced an In-App Purchasing service, making it easy for Amazon Appstore developers to offer digital content and subscriptions for purchase within apps and games that are available on millions of Kindle Fires and other Android devices.

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For India, alongside China a key growth market, Samsung has created a zero-interest purchase offer, which, along with a variety of cash back deals on websites and retailers, is elevating the popularity of the device.

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"Our goal is to provide consumers with the best video content on a large amount of connected devices and we are very excited to offer our customers the ability to rent, purchase or subscribe to movies or TV episodes directly through their Samsung TV, " said Anthony Bay, VP of Worldwide Digital Video for Amazon.com.

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