While the subscription economy is growing on the back of cloud computing, so too the sharing economy and the renting economy are growing but on the back of changing attitudes to ownership and the social element of transactions.

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And the reason to hold on to your wallet is that Case believes this deal justifies what he calls the sharing economy a theme that unites several of his venture investments.

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"The kibbutz has changed vastly in the last decade and a half, from a community dependent solely on agriculture to a diverse, entrepreneurial and innovative economy which still retains its core values of sharing, " said Leah Kayman, educator and public relations director at Ketura.

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On regulation facing collaborative consumption companies, Shelby Clark, founder of RelayRides, said reputation systems in sharing economy can help with trust, verification of identities and other goals of regulation.

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Digital hippies are creating a sharing economy -- one that includes creations like Wikipedia, Airbnb and Lyft -- without a focus on exchanging cash.

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