Many companies have HR policies in place that reinforce positive behaviors, from reimbursing workers for gym memberships based onattendance rates to providing free health screenings and paid time off for annual checkups.
But now that all media has been digitized in one way or another, digital is the most competitive brand battleground and you see that playing out in the sheer volume of big brands that spend massive time and effort to make an impact on the digerati in attendance.