Former Scottish Broadcasting Commission chairman Blair Jenkins earlier described the channel as a "once-in-a-lifetime opportunity".
The Derby is a once-in-a-lifetime experience for some, because the expenses can add up quickly.
Helen McKee, from Kent, said she bought her family along to enjoy a once-in-a-lifetime spectacle.
Remote Controlled MQ-27 Dragonfire Drone - Command cutting-edge technology, exclusively for this once-in-a-lifetime combat collection.
In what may be a once-in-a-lifetime global downturn, they face two urgent and related tasks.
The tiny town of Otta, Norway, has a truly once-in-a-lifetime event scheduled for tomorrow.
In the video, Zuur glides across emerald-coloured waters and skids off boat ramps set specifically for the once-in-a-lifetime ride.
The whole nation has to get behind the legacy values here because this is a once-in-a-lifetime opportunity.
"2012 is a once-in-a-lifetime chance to change the habits of a nation, " said the 47-year-old former rower.
It is a once-in-a-lifetime chance for kids to get involved in journalism with help from the BBC.
Are these stocks again once-in-a-lifetime deals that John Templeton would grab, like they were in the late 1970s?
Stand back and watch the economic explosion when taxpayers and small business owners capitalize on a once-in-a-lifetime opportunity.
Most excuses are less creative: doctor's order, child-care issues, work that can't be missed, a planned once-in-a-lifetime vacation.
On the big screens, patrons were treated to the once-in-a-lifetime sight of their former mayor running for vice president.
If so, that would be more characteristic of a bear market rally rather than a new once-in-a-lifetime bull market.
But if the creators happens to offer some once-in-a-lifetime experiences along with their fabulous concept-in-the-making, so much the better.
The yard teamed up with BBC Children in Need to auction off a once-in-a-lifetime chance to operate the crane.
We look forward to delivering another once-in-a-lifetime experience for all attendees this year.
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In 1999, The Magnetic Fields arrayed 69 songs about love over three CDs, a once-in-a-lifetime opus Merritt will never match.
Because of the Harrison fight I am already in training and suddenly here comes the once-in-a-lifetime chance to fight Klitschko.
"It's a sort of a once-in-a-lifetime album - only a few of these albums come along in history, " he said.
It was a once-in-a-lifetime opportunity for the club and it's awesome that we came out on the right side of it.
Expect to be on call for any crisis that ?arises, even if it conflicts with a long-planned, once-in-a-lifetime Mekong River cruise.
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One cannot argue with Hurricane Sandy, hopefully a once-in-a-lifetime anomaly, and perhaps other fundamental factors such as a wider trade gap.
The current visitor profile is over 40, financially sound, widely traveled, interested in history and culture, and seeking out a once-in-a-lifetime experience.
Now, today we're battling our way back from a once-in-a-lifetime economic crisis.
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This is a once-in-a-lifetime opportunity for visitors to name a new species.
"This is a once-in-a-lifetime opportunity for UK plc, " he told the BBC.
But the federal government has to make sure that if there's this once-in-a-lifetime catastrophe or a once-in-a-decade catastrophe that we're helping each other.
"There is a once-in-a-lifetime opportunity coming out of a difficult situation, " said Esther Lardent, president of the Pro Bono Institute in Washington D.
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