Other than the name change and a website redesign, one other new tack is a free "Basic" service package.

ENGADGET: Boxee TV becomes Boxee Cloud DVR, adds free 'Basic' DVR service

BSkyB and ESPN are favourites to each snap up one package of 23 games, though they may face competition from digital pay-tv service, Top-Up TV.

BBC: BT Vision stops selling Setanta