They own United for one sole purpose and that is to make money.

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For one, under a gold standard money would serve its sole purpose as a unit of exchange, and for doing so would unleash very impressive growth.

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No one is more ambitious than Gatsby himself, who has made himself into a zillionaire for the sole purpose of enticing his old flame to leave her husband and come back to him.

WSJ: The F. Scott Fitzgerald Songbook | Great Gatsby | By Will Friedwald