Yahoo has lost a huge share of the online advertising market to Google in the last three years.
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Palant says he isn't out to destroy the online advertising market but rather to make advertisers more creative.
If AOL can leverage these acquisitions and gain advertising revenues, it could gain share in the online advertising market.
The deal would be a major validation for social media marketing, a still nascent but fast-growing segment of the online advertising market.
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In a clear sign that the online advertising market is alive and well, Google this afternoon posted much better-than-expected Q2 results.
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These moves will help draw businesses in promoting themselves and could threaten to extend its lead over Yahoo and AOL in the online advertising market.
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We feel the above factors will help Sina increase revenue contribution from Weibo, which will help stabilize its decreasing share in the Chinese online advertising market.
But because none of the companies singularly have a presence as ubiquitous as Facebook's presence in the U.S., they don't have as much influence over the online advertising market.
We are moving to take advantage of this unique window of time in the growth of the online advertising market to build market share and to create value for stockholders.
Microsoft forecasts the online advertising market will nearly double in the next two years, during which time the company also believes it can drive down costs though economies of scale.
As the online advertising market continues to witness strong growth, we expect to see an increasing amount of travel advertising spending to migrate from traditional offline advertising channels to online advertising.
Facebook, in particular, has seen substantial growth in the online display advertising market.
Adobe recently acquired Auditude, a video ad management and monetization company, to enter the growing online video advertising market.
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Sina aims to capitalize on its micro blogging website, Weibo, to increase its share in the online display advertising market.
Microsoft is desperate to grab a bigger share of the online-advertising market because many of its software products are being challenged by free, advertising-supported services offered by Google.
Google is not mentioned anywhere in Mr Ballmer's letter, but its increasing clout in the online-advertising market, as a result of its leadership in search, is what has motivated the deal.
In an apparent effort to protect its hefty share of the online search-advertising market, Google on Sunday accused Microsoft of trying to unfairly dominate the Internet by bidding for Yahoo!
That's about to change, though, with a full-court press of TV, print, outdoor, and online advertising targeted squarely at the US market launching this week.
Google Inc. has agreed to change some of its business practices to resolve Federal Trade Commission concerns that those practices could stifle competition in the markets for popular devices such as smart phones, tablets and gaming consoles, as well as the market for online search advertising.
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Less understood is its role, as the largest online advertising agency, in helping small businesses to market themselves.
However, the new Yahoo led by Scott Thompson finally seems to have a strategy to regain its footing and recapture lost market share in the global online advertising space where it competes with Google and Facebook.
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Also on the job market is Brian McAndrews, who had started online advertising firm aQuantive, which was acquired by Microsoft in 2007.
But the bigger problem for the combination is that when it comes to winning in the online advertising business, neither Yahoo nor Tumblr has figured out how gain market share.
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Indeed, for all the potential of GPS pinpointing, if consumers are turned off by having advertisers track their every move - as they've recently demonstrated online - geographically targeted advertising may not be the most promising way to pump up the wireless market.
In the consumer-driven market for classified advertising, for instance, ordinary people instinctively grasped the efficiencies of online sites such as Craigslist, thus causing a drop in classified revenues at newspapers.
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