Pew also conducted two online focus groups of teenagers ages 12-17 in June 2012.

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To decide which of the pilots it picks up, the company will be looking at several types of viewer feedback, including online surveys, offline focus groups and, perhaps most importantly, viewer behavior.

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It has created an online platform that allows companies to setup focus groups by leveraging collaborative technologies and databases of consumers.

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As a Product Manager for Quicken back in 1995 I remember sweating through focus groups with consumers shaking with fear at the notion of online banking.

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Kagan told me that when they conducted focus groups with small businesses, many of them only visited their online ads once per month or so.

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