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Because the online learning community cannot hope to compete successfully on reputation with the established brick and mortar intuitions, it has instead focused its attention on student populations that have historically been underserved (namely, working adults).
FORBES: Technology's Continuing Struggle to Disrupt Higher Ed
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Instead we need to be doing what an increasing number of schools like another Arizona-based school, the Carpe Diem Collegiate High School and Middle School, are doing and disrupting that flawed paradigm by implementing online learning to create a student-centric system not to increase costs for the community through bond measures or otherwise, as the article reports but to use existing resources to prioritize student learning and achieve great results.
FORBES: Cramming Computers: It's Still the Same Old Story
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Yet despite its growing popularity, online learning continues to be seen in a negative light by politicians, regulators, and some members of the academic community, especially faculty.
FORBES: The Myths of Online Learning