We also need to keep in mind what services rank the highest (Email, Search and getting Health information online), as well as the fastest growing (Using social networks, and listening to music online) in our design of future business service offerings.

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This feature recommended tracks similar to the one a user was listening to, even if that track had not been bought via Apple's online music store.

BBC: NEWS | Technology | Apple addresses iTunes concerns

"Online you can study the product, ask questions anonymously and do comparative shopping, all while you are listening to music, watching TV or having a quick break at work, " says Langmead.

FORBES: Life