His most recent venture, Bear, champions less-fashionable cuts of meat, like Argentine-inspired rosary cut ribs and flank steaks char-grilled over an openflame.
People in his village will keep living much as they have, preferring hand-built, palm-thatch huts to concrete buildings and baking tortillas on an openflame.
Anyone who has grilled a cherry tomato, roasted an ear of corn, sampled eggplant slices brushed with olive oil and cooked over an openflame or even broiled a simple mushroom cap can testify to the joys of grilling vegetables.
It was a flame that spearheaded one of the greatest open desert battles in Desert Shield and Desert Storm and led the way as those rockets and missiles from Apaches and MLRS and our strike forces went across and defeated what was supposed to be the mother of all battles.