By giving operating system control to Microsoft, Nokia stands to lose the opportunity to differentiate its smartphones from the competition, and risks making its smartphones a commodity.
FORBES: Nokia's Pact with Microsoft Makes It Look Like A $12 Stock
According to the article, Facebook is deeply insecure about the fact that it does not control the mobile operating system which the world is fast moving to.
This move to exploit social network sites would also fuel a move away from attacks that exploit vulnerabilities in the Windows operating system to gain control of a PC or steal data.
Some analysts believe this dominance could lead to Samsung looking at how it can assert far more control over the operating system - perhaps in a way similar to Amazon which, with its Kindle tablets, launched its own curated app store for its users to buy from instead of Google's default shop.
The way to get true integration is to control everything from the operating system down to what kind of saw you are going to use on the glass.
The introduction of Windows smartphones has been the big change under chief executive Stephen Elop, who phased out the Symbian operating system shortly after he took control of the company in 2010.
The operating system that powers their critically acclaimed smartphone range is not under their control, but a third party.
FORBES: With Android, Have Samsung Learned From Their Symbian Mistakes?
That this app or operating system or even a forked version of Android, has permission to control key parts of the phone: from its WiFi connection to the lock screen, to its system settings.
Hoping to save yearly operating costs by combining utilities, the city shifted control of its water and sewer system to a not-for-profit trust that also runs the local natural gas.
Control of the drones and the assignment of packages for delivery would eventually be handled by an automated operating system.
CNN: Road to nowhere: Could drones be the highways of the future?
By comparison, Apple and RIM offer direct control over the devices that implement their operating systems and have measures to detect and disable attempts to modify the operating system.
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