Adding even more, the new HMX-U20 now puts a true 3x optical zoom in the palm of consumers' hands, allowing for additional creativity when recording life's special memories.
ENGADGET: Samsung's PMA gifts: HD pocket camcorders, point-and-shoots with AMOLED screens
The 28mm wide-angle lens with 5x optical zoom aids in capturing great shots from a distance.
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Taking HD video to the next level, the COOLPIX P7700 is capable of intelligent autofocus while recording in any mode as well as optical zoom when shooting in Auto mode.
ENGADGET: Nikon intros flagship Coolpix P7700 for prosumers, diminutive Coolpix S01 for fashionistas
In Everyday mode, the optical zoom is limited to 3.5X, and the area in which refocusing works is fixed.
Much wider than traditional compact cameras, the TL350's 24mm ultra-wide angle lens allows photographers to capture more of a desired scene, such as large groups of friends or family, while the 5x optical zoom will allow them to get in close when shooting from a distance.
ENGADGET: Samsung's PMA gifts: HD pocket camcorders, point-and-shoots with AMOLED screens
The Z80 features a 3X optical zoom, face detection and an intelligent focusing system that locks in the correct focus, while the Z200 rocks a 4X optical zoom and wide angle lens -- down to 28mm.
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Reeve's Superman soared thanks to a combination of traditional wirework, optical processing and the synchronising of zoom lenses in camera and projector.
The OLYMPUS STYLUS VH-515 boasts a 25mm wide-angle, 5x optical zoom (Super Resolution: 16x) in a slim and stylish body, with a rich variety of colors to choose from.
ENGADGET: Olympus expands its point-and-shoot offerings with Stylus VH-410 and VH-515
The WB30F is the range's new 'mini model', with the capabilities of a WB model, including 10x optical zoom and 24mm, wide angle lens, in an ultra-slim body that is only 17mm thick.
ENGADGET: Samsung launches six new point-and-shoot cameras at CES
The Coolpix 4800 has a resolution of "only" four megapixels, but they do toss in an 8.3x optical zoom lens (it's actually the smallest digital camera with that much optical zoom), which is nice since once most consumers realize they don't need more than four or five megapixels stuff like optical zoom and lens quality is going to be become a bigger and bigger deal.
The PowerShot SX260 HS camera puts Canon's amazing optical reach into a pocket sized camera, with a 20x optical zoom (25mm to 500mm) letting you pull subjects in close.
Yet, despite the superior specifications of my own solid shooter, I was often quite jealous of the shots she was able to achieve, thanks in no small part to the RX100's optical zoom.
ENGADGET: IRL: Sony's Cyber-shot DSC-RX100 and the full-frame RX1
The KONICA MINOLTA HD LENS assures high quality images, while a 40x Optical Zoom enables close-up shots from far away, with no sacrifice in optical quality.
The E900 is a little more budget and has a 4x optical zoom lens, a 2-inch LCD screen, and can also shoot in the RAW format.
ENGADGET: Fujifilm's FinePix S9000 and FinePix E900 break the nine megapixel barrier
Other fun facts include Pentax's claim that the camera is the thinnest to offer a 3-inch touchscreen and 3x optical zoom, along wth a 3200 ISO, SDHC compatibility and 20MB of built-in memory.
ENGADGET: Pentax debuts a pair of 7 megapixel Optios, the T30 and M30
The GALAXY Camera's 21x optical zoom can be controlled by either button or touchscreen, rendering long-distance pictures in a quality that users will be proud to share, while OIS ensures that images stay clear and crisp.
With a 10x Optical Zoom and Genuine Canon HD Video Lens, the VIXIA HF G20 camcorder records stunning video in 1080p Full HD so every imaginative scene is captured.
ENGADGET: Canon's latest VIXIA camcorders stream and share with your mobile device
The PowerShot A85 - Their new four megapixel replacement for the A70 (which was the best-selling digital camera in the US last year), the A85 has a 3.2x optical zoom lens and a 1.8-inch LCD screen.
First up in the point and shoot category is the Lumix DMC-ZS30 with a 20x optical zoom, 24mm ultra-wide angle lens plus WiFi and NFC, a medium-sized cam with a soft touch hand grip.
With this in mind, the PowerShot ELPH 330 HS digital camera builds upon the success of the PowerShot line with built-in advanced wireless capabilities to easily share high-quality images captured with an impressive 10x optical zoom lens and 12.1-megapixel High-Sensitivity CMOS image sensor.
ENGADGET: Canon PowerShot A2500, ELPH 330 HS, 115 IS point-and-shoots debut ahead of CP+
With a 24mm wide angle lens and an incredible 30x optical zoom (up to 720mm) packed into a compact design, the PowerShot SX500 IS enables users to pull subjects in close and capture stunning, high-quality images with a 16.0 megapixel sensor and powerful DIGIC 4 image processer.
ENGADGET: Canon announces PowerShot SX500 IS, SX160 IS superzoom cameras ahead of Photokina
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