But Kickstart, which comes in flavors such as "energizing orange citrus" and "energizing fruit punch, " could nevertheless give the company a side-door into the fast-growing energy drink market without getting tangled in any of its controversies.

NPR: Mountain Dew Introduces A Breakfast Drink

The 9 flavors including fruit punch, blue raspberry, and orange blend (is this an euphemism for Tang-flavored?) are clearly not geared towards those with discerning palates.

FORBES: Loco 4 Four Loko