With Broadcast Interactivity-enabled commercials, advertisers can embed calls-to-action for downloading apps or digital media, providing coupons, ordering samples, reading reviews or viewing product information.
Dr. Green says the aim of the trial is to see what patients and their primary-care doctors do with the genetic information, including changing lifestyle, prescribing drugs and ordering additional tests.
With customers doing their own ordering and billing through the Internet, databases must be able to handle vast numbers of concurrent users and provide information fast.