We've tried to showcase talents and contributions of our artists and our inventors, of students and masters, of exalted heroes and ordinary citizens of every age and every background.
Ordinary people can get very attached to their television heroes, so if their favourite character in Friends drinks Budweiser then they will want to too, the theory goes.
Where The Heroes shines the most is in its examination of ordinary soldiers, both veterans and recruits, and their observations of both the war and one another.