However, if you have 10, 000 pages, and only your home page is getting organic search traffic, you have a big problem.

FORBES: SEO Health Check: Why You're Tracking the Wrong SEO Metrics

However, the power Google holds over recipients of its organic search traffic and competing ad networks is much larger than most in the industry are aware.

FORBES: Search Marketing: Routing Around Google's Privacy Policy

As mentioned in the previous post of what to focus on when measuring SEO which included URLs and indexed pages, landing pages, the second part of the SEO health check consists of keywords, organic search traffic, and how to interpret all of your data.

FORBES: SEO Health Check: Examining the Data that Matters

So monetized response is happening on the paid results, even though the bulk of the traffic is in organic search.

FORBES: Combining Paid Search and SEO Principles

Previously, it was easy for sites to see not only the traffic they received from organic searches, but also the search terms a user entered and, in some cases, the position in the search results where their site was listed.

FORBES: Search Marketing: Routing Around Google's Privacy Policy